Pub. 13 2016 Issue 4

O V E R A C E N T U R Y : B U I L D I N G B E T T E R B A N K S - H E L P I N G N E W M E X I C O R E A L I Z E D R E A M S 14 According to the AFP’s 2016 Institutional Cash Management survey, institutional moneymanagers allocate 55%of short-term portfolios to bank deposits. For context, the same survey from 2007 showed just 27%of short-term institutional funds allocated to bank deposits. 3 Using Promontory’s Insured Cash Sweep service, or ICS, banks have the ability to offer institutional cash managers the same kind of safety of principal and liquidity that they previously expected in prime funds, without having to lock up the deposits in collateral or repo sweeps. 2. Institutional investorswill have fewer cashman- agement options . Not all institutional investors will be impacted by MMF re- form. Institutions that historically have had a greater tolerance for risk and variance in their short-term investments won’t see much of a shift in their practices. But many other institutional investors will face the prospect of a diminished range of short- term investment options. Many institutions are governed by rules that require a guarantee of principal on any deposit. Changes in MMF reform have these risk-averse entities mov- ing deposits out of MMFs or adjusting their investment practices to invest solely in government-backed investments, such as treasuries or agency notes, which has significantly reduced the yield on these instruments. Again, bank deposits end up looking like an attractive option for many investors. With fewer investment options offering security for cash deposits, banks should be able to draw in safe- ty-conscious institutional depositors, particularly by using ICS. The ICS service provides insurance on large-dollar deposits with daily liquidity options. 3. Yieldexpectations are likely toadjust downward. Banks should be aware of the potential impact of MMF reform on customer interest rates. As MMF reform rules go into effect and institutional depositors move their funds to investment options that offer stability, they will expect to pay for this safety. For banks, this change in expectations couldmean that entire customer classes become more profitable. The true safety-con- scious customers will be comparing bank rates against govern- ment MMFs. At the end of September, the top government money funds were yielding less than 30 bps, 4 below what many banks would be willing to offer for these same deposits. With the lure of the higher yields paid by MMFs gone or severely reduced, much of this money will migrate back to its traditional home: banks. And by using ICS, banks have the flexibility to negotiate the rate directly with the institutional depositor, balancing bank and depositor priorities. This could hardly come at a better time for banks, particularly for community banks, which have had a harder time attracting new deposits, according to recent FDIC data that shows most deposit growth centered in larger banking institutions. 5 The exact impact that a flood of institutional deposits could have on customer rates is still uncertain, but for reasons stated, it could have a moderating influence on deposit rates. Given this confluence of factors, as the fallout from money market fund reform settles and the environment for institution- al deposits becomes clearer, banks may very well continue to grow as an essential partner to these depositors, and ICS could be an essential tool for banks looking to take advantage of this opportunity. n Glenn Martin is a Regional Director at Promontory Interfinancial Network. Promon- tory provides unique balance sheet and liquidity management services, including CDARS®, ICS®, IND®, Yankee Sweep®, Bank Assetpoint®, and Residential Mort- gage NetworkSM for members of its nationwide network of banks. HYPERLINK “http://www.promnetwork.com” www.promnetwork.com Soures: 1 MONEY FUND INTELLIGENCE XLS - Historical Asset Totals & Crane Indexes, October 2016, Crane Data. 2 MONEY FUND INTELLIGENCE XLS - Historical Asset Totals & Crane Indexes, September 2016, Crane Data. 3 2016 AFP Liquidity Survey, Report of Survey Results, July 2016, Association for Financial Professionals. 4 MONEY FUND INTELLIGENCE XLS - Historical Asset Totals & Crane Indexes, September 2016, Crane Data. 5 FDIC Summary of Deposits Survey, 2016. n Why the Impact of MMF Reform is Likely to Benefit Community Banks  continued from page 11