Pub. 14 2017 Issue 2

O V E R A C E N T U R Y : B U I L D I N G B E T T E R B A N K S - H E L P I N G N E W M E X I C O R E A L I Z E D R E A M S Issue 2 • 2017 3 BENEFITS OF ADVERTISING Advertising in your association’s trade journal is a solid approach to business development. In fact, a recent survey done via the PPA called The Essential Medium, found B2B publications - such as NMBA Banker Digest , to be the number one information source within any given industry when compared to other media. In the survey, respondents were asked whether they agreed or disagreed with a series of attitude statements and the PPA compiled the data, resulting in the percentages. Verbatim responses were collected by the survey, which are added to exemplify the points. Here are a few excerpts: • Business publication are rated the first choice for staying in touch with what’s going on in their sector by 61% percent of decision makers. • 83% of managers would recommend to people starting a career in their sector to read the business publications. • “If I didn’t read them I wouldn’t know what’s going on.” • 71% of decision makers believe that B2B magazines are essential reading. • “I would be lost without my business publications.” • “With the information we gather from the publications, we can determine if we are on the right track or if we need • to change direction.” L A W Y E R A D V E R T I S E M E N T LEGAL EXPERTISE YOU CAN BANK ON Your stockholders demand growth. Your customers demand strength. You need a law firm with the banking and financial experience that can help you achieve these goals. Year after year, the attorneys at Miller Stratvert are continually recognized by their peers for their banking expertise in The Best Lawyers in America . To find out how you can put one on your team, we invite you to call us for a consultation. Gordon S. Little James J. Widland Kirk Allen Tyler Denning Billy Jimenez Dylan O’Reilly ALBUQUERQUE 505.842.1950 ~ LAS CRUCES 575.523.2481 FARMINGTON 505.326.4521 ~ SANTA FE 505.989.9614 www.mstlaw.com 2017 BANKING & FINANCE “LAWYERS OF THE YEAR”