Pub. 15 2018 Issue 3

Issue 3 • 2018 7 O V E R A C E N T U R Y : B U I L D I N G B E T T E R B A N K S - H E L P I N G N E W M E X I C O R E A L I Z E D R E A M S in your association ’ s trade journal is a solid approach to business development . 855.747.4003 Business publications are rated the first choice for staying in touch with what’s going on in their sector by 61% of decision makers. 83% of managers would recommend to people starting a career in their sector to read the business publications. “If I didn’t read them I wouldn’t know what’s going on.” “With the information we gather from the publications, we can determine if we are on the right track or if we need to change direction.” 71% of decision makers believe that B2B magazines are essential reading. “I would be lost without my business publications.” ADVERTISING The Advisors’ Trust Company ® Zia Trust, Inc. 505.881.3338 www.ziatrust.com 6301 Indian School Rd. NE Suite 800, Albuquerque, NM 87110 We work alongside your customers’ investment advisor Certificate of insurance available upon request • Retain your relationship with your customer • No retail services, just trust administration • Serving trust clients throughout the entire state of New Mexico Partnering with Community Banks to Serve Trust Clients