Pub. 15 2018 Issue 4

Issue 4 • 2018-2019 17 O V E R A C E N T U R Y : B U I L D I N G B E T T E R B A N K S - H E L P I N G N E W M E X I C O R E A L I Z E D R E A M S in your association ’ s trade journal is a solid approach to business development . 855.747.4003 ADVERTISING A recent Nielsen Catalina study shows an average ROI of $7.81 for every $1.00 spent on print ads. Almost half of those surveyed preferred to look at an ad in print, and only 1 in 10 preferred to see that same ad in a digital version. And no one wanted to see it in an app. 83% of managers would recommend to people starting a career in their sector to read the business publications. Business publications are rated the first choice for stay- ing in touch with what’s going on in their sector by 61% of decision makers. Print is tangible, it’s engaging, it’s readable, but most of all…it works! Filename & version: 18-CENT-40980-Ads-Wagnon-BnkrsDigest(updates)-FIN Cisneros Design: 505.471.6699 Contact: nicole@cisnerosdesign.com Client: Century Bank Ad Size: 7.5"w x 4.625"h Publication: New Mexico Bankers Digest Due Date: September 13, 2018 Run Dates: October 12, 2018 Send To: Dani Gorden: dani@thenewslinkgroup.com I AM . responsive * This is not an offer of credit. All loans are subject to credit approval. frank.wagnon@centurybnk.com MyCenturyBank.com | 817.925.8181 As a banker for bankers, I know you need fast response to stock loans and purchasing overline loans. I work efficiently so that you can take care of your clients, board and investors. Let’s talk! I AM Century Bank.* Frank Wagnon, SVP | Commercial Lending Officer